Marisol SA - Vestindo o corpo e a alma das pessoas

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  • BUSINESS PROPOSAL

  • A BRAND THAT ANTICIPATES TRENDS IN A MARKET THAT ALWAYS RENEWS ITSELF.

    On the eve of its 50th birthday, Marisol reinforces its commitment to constantly renew itself,
    always in search of growth, with strong brands with widespread acceptation.

    Through its Retail unit, the company manages the Distribution Channels with a Multichannel approach that comprises wholly-owned Stores, Multibrand Stores, a Franchising Network and a Value Network, according to each brand positioning and strategy. Marisol is responsible for the Franchising and Value Networks and with 13 years of experience
    it is the largest company in the childrenswear segment.

    Take the opportunity. Enter this universe and be a part of this success..

  • PRINCIPLES

    * Transparency and focus on results
    * Participatory management and recognition
    * Readiness to changes
    * Customer satisfaction
    * Technological upgrading and competitiveness
    * Cooperation with suppliers
    * Community development
    * Respect for the environment.

  • BOYS AND GIRLS LOVE LILICA AND TIGOR!

    The only two Brazilian brands with characters with strong identification with children.

    Lilica Ripilica

    With a unique and charming personality, Lilica Ripilica is a charming, cheerful and romantic koala. Her collections excite the world of fashion and dress girls
    age 0 to 10 years.

    Tigor T. Tigre

    A smart and cool tiger that is full of friends and loves all kinds of sports, from popular to more radical. Tigor is synonymous with sporting looks and is suited for boys with a lot of energy. From 0 to 10.

  • VISUAL IDENTITY

  • TIMELINE

    The Lilica Ripilica and Tigor T. Tigre are the most desired brands of children's clothes by the mothers and children of A and B social classes. Source: Bain & Company research, March 2012
    *Fonte: Pesquisa Bain & Company. Mar/12

  • BECOME A FRANCHISEE

    To be a successful franchisee it is desirable that you have experience in Retail. Apart from commercial and administrative skills
    to manage processes, you also must also agree to work in accordance with the standards established by the franchiser and
    to have the financial capacity to invest, along with a entrepreneur spirit, dynamism and affinity with children .

  • A BUSINESS SUCCESS

    Mapa Franquias
    Logo Lilica e Tigor

    Lilica & Tigor is the largest franchise network of children's clothing from Brazil,
    WITH 184 STORES,
    present in the main shopping malls in the country.

  • ADVANTAGES

    Besides gaining visibility with nationally projected brands, your store will receive the following benefits:

    Safety and Soundness

    Besides the assurance of having Marisol as the franchisor, a company with 49 years in the apparel segment, the franchisee also has the stability of a pioneer in the children's market franchise system with 13 years of success.

    Training Program

    Information about deployment, operation and store management.

    Continuous monitoring

    Availability to answer questions about market, operation, management and business practices.

    Management in Communication and Marketing

    Skilled professionals make the communication in an integrated manner with a focus on brand positioning, aligning retail trends.

    Market Analysis and Trading

    Commercial location negotiations, analysis and approval of the regions where the franchise will be implemented.

    Field Consultancy

    Skilled and dedicated professionals who regularly visit franchisees, offering support and training to the sales team.

  • ADVANTAGES

    Besides gaining visibility with nationally projected brands, your store will receive the following benefits:

    Computing Management

    Exclusive system for financial, business and administrative management support.

    Sales Training

    Courses and qualified training for sales and management teams.

    Management in Human Resources

    Training and qualification for selecting and managing people.

    Visual Merchandising

    A dedicated team specialized in Visual Merchandising studies and develops tools to better display the products in the store.

    A unique guide for the retail weekly calendar is released every collection to assist the franchisee with regards to internal exposure and showcasing.

  • DIFFERENTIAL

    Exclusive characters

    They contribute to strengthen the brand and differentiate it, showing the uniqueness
    of the product.

    National showroom

    Collection launch event with fashion shows, technical product presentations, lectures on networking, marketing and more.

  • A BUSINESS SUCCESS

    To become a Lilica & Tigor franchisee, we suggest meeting some conditions and the availability of funds for the initial investment.

    Location

    Predominantly in malls, except in special cases.

    Commercial point

    Place where the franchised unit will be installed after review and approval by the franchisor.

    Size Store

    It can vary between 40 and 50m2.

    Store Installation

    Approximately R$ 5,000.00 per square meter.

    * The investment amount varies according to the degree of intervention required by the business location and the necessary adaptations to achieve project conformance.

    Initial Inventory

    The initial investment is approximately R$ 130,000.00, depending on the size of the store and the current collection at the time of the inauguration.

    Franchise fee

    Includes assistance in the analysis, selection, approval and negotiation of the commercial point.

    Royalties fee and Resulting Benefits

    The royalties fee is paid according to the purchases made by the franchisee. As long as the term of the franchise agreement is valid, the fee entitles you to a range of exclusive benefits and continued services, including the right to use the trademarks Lilica Ripilica, Tigor T. Tigre and Lilica & Tigor, consulting and training, as described in the "Benefits" section.

  • A BUSINESS SUCCESS

    To become a Lilica & Tigor franchisee, we suggest meeting some conditions and the availability of funds for the initial investment.

    Advertising (Inauguration Marketing)

    To advertise the new store it is necessary to develop local marketing initiatives. The franchisor offers a menu of files for the local production of materials and the franchisee invests in the production and execution of these actions.

    Advertising

    Contribution to the network’s Marketing Cooperation Fund, which is used for the development of actions and communication campaigns to sustain an active calendar in major retail dates.

    Architectural Design

    For store installation according to Lilica & Tigor network standards.

  • INVESTIMENTS

    An initial investment of approximately R$ 310,000.00 is estimated for a shop of 50 m² located in a shopping mall. *
    * Initial stock and commercial point values not included.

  • STANDARD LILICA & TIGOR STORE

    Estimations 50 M2
    Franchise Fee R$ 40,000.00
    Reform and Installation 5.000X50 = R$ 250,000.00
    Architectural Design R$ 10,000.00
    Inauguration Marketing R$ 10,000.00
    Total R$ 310,000.00
    Initial stock* R$ 130,000.00
    Commercial point** Where applicable

    * Stock value may vary according to store size and the current collection at the time.
    ** Commercial point value is negotiated directly with the owner or mall administration.

  • AWARDS

    BRANDS + EXPERTISE + RESULTS = AWARDS, LOTS OF AWARDS!

    Lilica & Tigor is already Hors Concurs with over 4 Alshop Awards, more than 20 Retail Merit awards and many other in recognition of the biggest childrenwear franchise and its two great brands.

  • AWARDS

    BRANDS + EXPERTISE + RESULTS = AWARDS, LOTS OF AWARDS!

    · Retail Merit Award (National)

    Fashion category, Children’s clothing segment.

    · Alshop/Visa Award

    Lilica & Tigor – Best store of the year in the childrenwear
    segment – consumer’s vote.

    · Marketing professionals

    Lilica Ripilica brand repositioning

    · Seal of Excellence in Franchising (National), ABF

    Brazilian Association of Franchising.

    · 2009 Hors Concours Retail Alshop Award (National)

    Lilica Ripilica in the Children segment, for its consecutive Alshop Award victories.

  • FRANCHISES

    WWW.LILICARIPILICA.COM.BR

    Become a Lilica & Tigor Franchisee. Access.
    MARISOLSA.COM.BR/BUSINESS
    business and fill out our registration form.

    Call ( 47 ) 3372.6256
    E-mail: franchising@marisolsa.com

    Adress: Rua Bernardo Dornbusch, 1.400 . Caixa Postal 407
    Jaraguá do Sul - SC
    CEP 89256-901